1. Identified who will want to buy the product or service, why they would be interested, what they will be prepared to pay, and how you will reach them.
2. Worked out how you will develop the idea and what your costs will be.
3. Calculated the time and effort needed to reach breakeven.

Some people seem to just have it. The mystery ingredient that gets them results, even when their technical skills or subject matter expertise are no more than average. This enables them to keep a team on side through tough times, and get a job done.

There’s nothing more frustrating than feeling you should be making better progress and not being able to see what’s holding you back. You may come up with all sorts of possible explanations: The boss does not give me a chance. My team are unsupportive. Colleagues don’t involve me fully. But are these causes – or merely symptoms?

Consider the Way you Interact With Others

To really diagnose what is going on, it’s worth looking rather closer to home. The workplace is a complex social environment, where success almost invariably depends on the way you interact with other people. And that means you can quickly improve your own personal effectiveness simply by understanding more about how you yourself manage those interactions.

Get Started - Download your Free Individual Effectiveness Guides

Take a few examples.

•   If a colleague asks probing questions about a proposal you make, do you become defensive because you feel your competence is being challenged – or do you respond positively, on the assumption the person is asking because they are keen on the idea and want to make sure it’s workable?
• When speaking with colleagues, do you tend to be a talker, who already has the end in sight – or a listener, open to new ways of seeing things?
• In conversations, do you find it hard to get others to take what you say on board – or do you think ahead about how they might react and find effective ways to reach agreement?

What’s Dictating How You Respond?

What we actually see and hear is only a small part of what’s really going on when you interact with others. The greater part comes from what’s already in your head, from the beliefs you hold and the assumptions you make. These dictate how you see the world, and how you see others, and can distort reality to an extent that creates real obstacles to progress. If you find big disconnects between what you want out of interactions and what you get, that’s a strong sign of distortion at work.

Take Action to Change

The good news is that it’s not hard to change these thought patterns, if you are prepared for a little reflection and focused thinking. Our short Individual Effectiveness guides cover key strategies to help you do just that. Put these simple ideas into practice, and your personal effectiveness will increase, so you can better influence others and get to where you want to be. 

...And the Secret of Personal Impact?

Simply to know there is no secret. Because to assume there is a mystery ingredient others have that you do not is to create a distorted thought pattern that stops you making progress. Only once you believe you can learn to improve your own effectiveness can you take positive steps to do so.

Download our Free Individual Effectiveness Guides Here

One chat over a coffee with a Get Results Business Coach could give you the new insight that gets you started. And all it will cost you is your journey and your time. Alternatively, we can come to you - and all we ask in return is that the coffee is on you.

You could spend a morning battling with your latest business challenge. You could spend it roaming the internet in the hope of finding a tailor-made solution. You could spend it just doing what you always do – and getting what you have always got.

Or Contact Us To chat About Your Business Challenges and Opportunities

There are lots of ways of putting off thoughts of change for another day, and plenty of reasons for taking no action. But you’ve got the business to where it is today. You know you could take it further. So just how can you make that first step towards change?

Taking time to think is a good place to start. Taking time to explore ideas together with someone else who has directly relevant business knowledge and experience is even better. That is why there is always a fresh cup of coffee on offer at our office for anyone who could use an hour or two away from their business to talk about their business. It is a chance for you to spend productive time talking about whatever aspect of your business you want to change.

You can find a useful sounding board for your own ideas, and you will leave with a fresh perspective as well as practical suggestions for how you can take action.

We will enjoy the chat, there is no sales pressure, and no obligation. And if you dont like coffee, we happily put the kettle on. Our builders tea is legendary.

To arrange a chat over a coffee call us on 01625 329 319 or contact us

Learn more about working with a Business Coach from a clients perspective >>

Business-to-Business (B2B) marketing is all about making an impression on companies that fit your ideal customer profile. They could be completely new to you but equally you might do business with them already– you’d just like to do more!

It’s worth taking a moment to consider what your ideal customer might look like. Why? Because once you understand who they are, how they behave and how your products or services could benefit them you’ll be better able to communicate with them. If your communication is aimed at your ideal customer - then even if its misses, chances are that your message will still reach someone close to their profile

B2B Marketing aim for the Moon >>